Monthly Archives: January 2014

Social Media And The Psychology Of Sharing

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“Social Media” all started off by people sharing information about one another which made it grander and made more way for applications and communication methods. In this article, it talks about “user share” at first about how 2 percent is generated by the user and the rest are all retweets and pass-alongs, which links people together since it is relatable and people link to it. Also, it talks about the pyschology of sharing and the many types of people who are within this technology sharing world. Hipsters, careerists, altruists, selectives, boomerangs, and connectors are the main groups who surface through those social medias like Facebook, twitter, Instagram and youtube. The highest percentage for reason to use those social media is for value and entertainment, ranking 94%, being followed by promoting causes, nourish relationships, self-fulfillment, and defining identity. Almost all of us check our Facebook accounts more than 5 times a day, Instagram almost all of our day due to easier access (the mobile invention) which allows us to check wherever and whenever you are. Ironically, 68% of Fortune’s 500 have no social presence at all, I believe because they are too busy letting people consume what they create instead of getting sucked in with them. Companies have changed drastically because they have easier communication with their buyers through social media, which would make them feel much more safer and secure before buying or going into a company since almost everything is visible to them. 82% of buyers say they trust a company more when its CEO is active in social media. I believe that the reason for this is the fact that they would be able to get their message across to the main person himself rather than emails that won’t be read. For example, a man in Kuwait went to a car company to fix his car, the car company said they would take care of the issue, but they never did. He wrote them an official email to the mother company, which was located in Germany, but still, nobody responded nor acknowledged his demands. Furious, the man had no other choice but to vent it all out on twitter. He wrote his complaints on twitter and pretty much trashed the company. A huge amount of retweets were made from his tweet and comments siding with him and sharing their problems and complaints about the same company. Immediately, the company contacted him and took action, fixing his car and giving him 3 years of free service. Everybody has access to social media as mentioned, and people are more free to express their concerns across in a faster and more impactful way, as shown in the previous example of the man with the car company. From these situations, public figures and companies are more exposed and more reachable to the public to the point where some’s reputations depend on social media and on people’s feedback. This made it more easier to share because it can be access not only through computers, laptop, or tablet, but on the most crucial, the mobile.

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