Article #1: Social Networks in Battle for the Second Screen
On Sunday, “Breaking Bad” had drawn millions of viewers to one of the most enjoyable finales in the history of television. Finding out that people had shared their instant reactions to this TV show, Twitter and Facebook rushed to tell the news media about it. Both companies were seeking bragging rights and more. Twitter and Facebook’s point of view on all of this is that the social chats and communications about television increases the use of it and makes them win a larger piece in advertising, Although the ridiculously large numbers of users that chat about television in Facebook and Twitter, choosing the site that deserves the top prize is difficult. Each of these companies has their own way of being certain about social TV conversations. On Twitter, about hundreds of thousand people had shared more than a million tweets about the “Breaking Bad” finale in only ten hours. On Facebook, three million users had shared and liked posts about it. Mr. Nielsen discovered that the number of users who just view tweets about a TV show is fifty times the number of users who actually tweeted those tweets. Also, people are dragged more into both Twitter and the TV show due to heavy Twitter activity.
Article #2: Facebook and Twitter Wield Little Influence on TV Watching
Most people think that Americans continue chatting a lot in social networks while watching TV shows. Advertisements in the social media are far stronger than regular conversations about other things. About sixteen percent of people agreed that they had used the social media while watching TV. Facebook was the most popular of all social networks for people sharing conversations during and about shows. Twitter and Facebook have impacted people a lot by driving them to tune into TV shows. About six percent of the people claimed that something on a social network had convinced them into watching a new show. About forty said that they were pushed to watch new shows by the TV commercials.
Is “social TV” just a fad or do you believe it’s the future of television? Why?
In my opinion, I strongly believe that “social TV” is the future of television. Also, by being the technology that supports communication and social interaction in either the context of watching television or related to TV content. Most of the people today watch television and use social media at the same time to keep them updated on latest shows. “Social TV” started a long time ago and had spread to many different places. It also increased rapidly and continues to increase month by month. Because people now-a-days can multi-task and use social networks while watching television, it brings out the urge for them to share about what they are watching. I think that this will continue and the amount of users and “social TV” will expand. People will begin to get used to “social TV” and use it even more often. Personally, I agree with the fact that “social TV” is the future of television because it makes people close to each other and share their thoughts about TV shows. Also, it updates us whenever there’s a new show.