Steve Shaw, a publisher that is ‘trying’ to follow the infamous Hugh Hefner’s career in pornographic magazines with his own twist, however with his magazine “Treats”. He mentions that all the girls at the playboy mansion are always naked, old, cheap looking people. Mr. Shaw mentions that he wants to create “chic porn”- for example, a girl would be naked wearing only a black cape. It would leave a lot of imagination for the readers. Also, he mentions that his type of girls that he hires are not the typical pornographic girls, instead, people run to him telling him that they have never met such classy ladies. He is eager to create the “upscale pornography”. It is mentioned that men would want to buy these magazines because Mr. Shaw sells photos as limited-edition collector’s items. In my opinion, I think what Mr. Shaw is creating is a really good idea because all the other magazines have women nude and leaves nothing to the imagination and easy access. It’s a mind game when one thinks of it, the more you hide that mysterious element, the more people want to put the effort and walk the extra mile to find out about it. It would be a great teaser to put a picture of gorgeous woman on the cover dressed up and inside one would find more photos but limited ones as mentioned before, which makes the men want to buy it since they will never get the chance to have their hands on it again. In contrast, Hugh Hefner gave way too much to the people that they got over it very quickly because when you give away the whole package, people would not appreciate it and take it for granted. One must make oneself difficult to get and exclusive to be introduced as sexier and more alluring. Mr. Shaw mentions that when he is shooting, he doesn’t think of nude women or pornographic images, he thinks of a narrative to what’s happening in the photo, which creates more sex appeal than a nude woman with no story. Having a story lets the man think of the situation and imagine it in his head with detail to seem like it’s reality. Mr. Shaw also mentions that he is not looking for sex, rather, he is looking for seduction. Thus, the title of this article, “As the Clothes Come Off, the Magazine Dress up” in other words, its implying how on the outside is covered up and conservative, and when you open it, you find the seduction and narrative inside it all. I find this one of the most successful methods that anyone could create in a time like this, where everything is just free and open. He is going against time, which gets a certain specific attraction and mystery. Mr. Shaw is one of these people who do not go with the trend, and people who do not go with the trend always have a distinct way of capturing the medias attention.